Shari Massengill joined the Down East Bird Dawgs in October 2024 as the team's first General Manager, helping to build the brand-new professional baseball team with the Frontier League in Kinston, NC for their inaugural 2025 season. Massengill brings a wealth of knowledge, with over 20 years of experience in the baseball industry. As a Kinston, NC native, she's excited to lead the new team in her home community, an area with historic baseball roots.

Massengill's experience in baseball includes most recently serving as General Manager for the Holly Springs Salamanders from 2022-2024. She was also Assistant General Manager for eight seasons with the Gwinnett Stripers, the Triple-A affiliate of the Atlanta Braves. Prior to her time in Gwinnett, she worked in the Carolina League with the Kinston Indians for 15 years, serving as Assistant General Manager for nine seasons before being promoted to the role of General Manager in 2004.

During her time in Holly Springs, she was honored with the Chamber Glass Ceiling Award from the Holly Springs Chamber of Commerce in 2023. While in Kinston, Massengill was recognized as the recipient of the Rawlings Female Executive of the Year in 2007, in addition to earning Carolina League Executive of the Year honors that same season. The next year, she was featured in Forbes Magazine as "One of 5 Women Executives in Baseball".

Q&A with Shari

Favorite Baseball Player(s): Hands down, Victor Martinez.

Favorite Movie: Anything with Julia Roberts

Fun Facts: In my first year as the GM for the Kinston Indians, we won the Championship! The team's manager was Torey Luvollo, who is now the current Manager for the Arizona Diamondbacks! Additionally, the Kinston Indians won the championship during the first year of my sports career in 1995. That team included Bartolo Colon, Richie Sexson, Einar Diaz, amongst many other greats on the roster!